Chatbots and AI Assistants: Enhancing Customer Engagement in Digital Marketing

AI is making waves in the world of sales, marketing and customer service, by cutting down the time needed to carry out repetitive tasks. And when it’s used to save time and free up staff to focus more on what matters to customers and clients, it can actually be a very powerful ally. And that’s something that businesses of all types and in all industries – including online retailers – are quickly starting to discover. Moreover, with the increasing use of AI-powered chatbots and voice assistants, there is a risk of sensitive customer information being shared with unauthorised third parties.

• This allows them to offer the best suited product to their customer and answer any questions before purchase.
• Deloitte comes to the conclusion that the distribution of smart speakers will increase by 30 percent each year from 33.3 million in 2017 to 2022.
• Retailers may need to modify their existing systems and processes to accommodate AI algorithms, which can be time-consuming and costly.
• With accurate insights at their disposal, sales representatives can fully understand sales trends and exploit them far more effectively.

As consumers tighten their purse strings amid the cost of living crisis, competition for their custom is tougher than ever. Business owners are trying to do more with less – increasing sales while minimising spend and effort. Our bot widgets https://www.metadialog.com/ are being used on all web platforms like WordPress including Wix, Squarespace, Shopify, Woocomerce. It’s also compatible with page builders like Elementor, Divi, Beaver, WP Bakery, Gutenberg Blocks, Visual Composer, Themify etc.

How to Use Artificial Intelligence in Your Ecommerce Business

They want to be able to overcome challenges on their own until they can no longer do so. For e-commerce businesses that are looking to expand and scale-up their business, automation is vital. With mobile e-commerce traffic set to reach seventy-percent of all online purchases ecommerce chatbot use cases before the end of 2018, it’s a trend you can’t afford to pass you by. We can integrate the ChatGPT backend into your website or application swiftly, enabling it to function as a chatbot, smart search engine, AI marketer for targeted campaigns, and recommendation system.

Imagine a customer looking for information about the latest smartphone, only to receive details about last year’s model or a price that no longer matches the current offer. Brands cannot afford to provide outdated information about their products. Due to its creative nature, generative artificial intelligence tends to improvise in the absence of precise answers or when faced with ambiguous direction. This can lead to biased responses or ‘hallucinations’ of information that are entirely inaccurate or made up. It’s important that brands implement appropriate protective measures to safeguard against the potential for these kinds of responses and promote a more reliable experience for their customers. While it doesn’t and shouldn’t fully replace humans, this technology undoubtedly transforms and enhances our way of working.

Chatbots for Retail and eCommerce

Chatbots can help you present your company to your customers by giving your company a face. For many users, the chatbot is the first touchpoint with your business, which can be much more personal than a conversation by mail or phone. We discussed the concept of virtual assistants in #8, but AI is also enabling brands to create purposely-built ‘shoppers’ to assist their customers online. The dynamic sector that is eCommerce, has revolutionized the way a consumer shops in our mobile world. The desire of many eCommerce businesses is to bring the best of an offline shopping experience to the online space, by offering customers a seamless way to discover products they are actively looking for. Whilst online retailers have experimented with chatbots, there has also been some consideration of how to replicate the helpful experience in-store.

Another definition of the customer journey is the succession of stages they go through, from the moment a prospect identifies a need to the moment they become a customer of yours. Continuous training and improvement of these models can significantly improve the effectiveness of these strategies. And yet, over a third of marketers shy away from upselling and cross-selling.

Chatbots Now and In Our Future

Abhishek is the Vice President – Business Unit Head (AI for Business) at Acuvate and brings with him 17+ years of strong expertise across the Microsoft stack. He has consulted with clients globally to provide solutions on technologies such as Cognitive Services, Azure, RPA, SharePoint & Office 365. He has worked with clients across multiple industry domains including ecommerce chatbot use cases Retail & FMCG, Government, BFSI, Manufacturing and Telecom. The two types of bots – Customer Service Bots and Customer Engagement Bots were provided as part of the solution. Combined with Power BI and Meta Analytics, the customer inputs could be easily processed, while the integration with WhatsApp and Facebook Messenger ensured its ease of access.